Privacy Policy

Last updated: 07 April 2026

Ruglenza Ltd ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website ruglenzahome.co.uk or purchase our products.

We are the data controller for your personal data. Our details are:

  • Company: Ruglenza Ltd
  • Company Number: 16590773
  • Address: Unit 2 Burley Hill Trading Estate, Leeds, West Yorkshire, England, LS4 2PU
  • Email: info@ruglenzahome.co.uk
  • Phone: +44 7721 563218

1. What Data We Collect

We may collect and process the following personal data:

1.1 Information You Provide

  • Identity data: first name, last name
  • Contact data: email address, phone number, delivery address, billing address
  • Account data: username, password (encrypted), account preferences
  • Transaction data: details of products purchased, order history, payment references
  • Communication data: your correspondence with us, including emails and enquiry forms

1.2 Information Collected Automatically

  • Technical data: IP address, browser type and version, operating system, device type
  • Usage data: pages visited, time spent on pages, click patterns, referral source
  • Cookie data: information collected through cookies and similar technologies (see our Cookie Policy)

2. How We Use Your Data

We use your personal data for the following purposes and legal bases under the UK GDPR:

Purpose Legal Basis
Processing and fulfilling your orders Performance of a contract (Article 6(1)(b))
Managing your account Performance of a contract (Article 6(1)(b))
Sending order confirmations and delivery updates Performance of a contract (Article 6(1)(b))
Processing returns and refunds Legal obligation (Article 6(1)(c))
Sending marketing emails (where you have opted in or are an existing customer) Consent (Article 6(1)(a)) or Legitimate interest - soft opt-in (Article 6(1)(f))
Improving our website and services Legitimate interest (Article 6(1)(f))
Fraud prevention and security Legitimate interest (Article 6(1)(f))
Complying with legal and tax obligations Legal obligation (Article 6(1)(c))

3. Marketing Communications

We may send you marketing emails about our products, offers, and promotions. We rely on:

  • Consent: where you have actively opted in to receive marketing (e.g. through a newsletter sign-up form)
  • Soft opt-in: where you are an existing customer and we send marketing related to similar products you have previously purchased, in accordance with the Privacy and Electronic Communications Regulations (PECR)

You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or by contacting us at info@ruglenzahome.co.uk.

4. Who We Share Your Data With

We may share your personal data with the following third parties:

  • Delivery carriers: Evri, DHL, and Royal Mail, to fulfil and deliver your orders
  • Payment processors: Shopify Payments and other payment providers, to process your transactions securely
  • Shopify: our e-commerce platform provider, which hosts our website and processes order data on our behalf
  • Email marketing providers: to send you marketing communications (where consent has been given)
  • Analytics providers: such as Google Analytics, to help us understand how our website is used
  • Professional advisers: including accountants and legal advisers where necessary
  • HMRC and regulatory authorities: where required by law

We do not sell your personal data to any third party.

5. International Transfers

Some of our third-party service providers may be located outside the United Kingdom. Where we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the Information Commissioner's Office (ICO), or transfers to countries that have been deemed to provide an adequate level of data protection.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Order and transaction data: 6 years from the date of the transaction (in line with HMRC requirements)
  • Account data: for as long as your account remains active, plus 2 years after closure
  • Marketing data: until you unsubscribe or withdraw consent
  • Website analytics data: up to 26 months

7. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Right of access: request a copy of the personal data we hold about you
  • Right to rectification: request correction of inaccurate or incomplete data
  • Right to erasure: request deletion of your personal data (subject to legal obligations)
  • Right to restrict processing: request that we limit how we use your data
  • Right to data portability: receive your data in a structured, machine-readable format
  • Right to object: object to processing based on legitimate interests or for direct marketing
  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at info@ruglenzahome.co.uk. We will respond to your request within one month.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. These measures include SSL encryption on our website, secure payment processing, and restricted access to personal data within our organisation.

9. Cookies

Our website uses cookies and similar tracking technologies. For full details on the cookies we use and how to manage your preferences, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

11. Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

13. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

  • Website: ico.org.uk
  • Phone: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would appreciate the opportunity to resolve any concerns before you contact the ICO. Please reach out to us at info@ruglenzahome.co.uk first.

14. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us:

  • Email: info@ruglenzahome.co.uk
  • Phone: +44 7721 563218
  • Address: Ruglenza Ltd, Unit 2 Burley Hill Trading Estate, Leeds, West Yorkshire, England, LS4 2PU